Friday, October 26, 2012

My Chromebook Experiment

This is my second try to make the Chromebook a legitmate part of my workflow. I tried last year with the Series 5, but it just wasn't powerful enough. My primary laptop has been a MacBook Air for three years now. But when the 550 version came out earlier this year, I had to give it another shot.

That's what this blog is all about. I'm documenting my experiment because I'm likely not the only one who is curious about this disruptive piece of technology.

My entire business is based around accelerating what people are doing by helping them understand message context, content development, and how to connect to a target audience through segmentation and complimentary distribution channels. Basically, I help people spread their ideas faster and in more measurable ways.

I think the Chromebook comes out of the same desire: to help more people have the opportunity to spread their ideas and change the world for the better.

The risk is my experiment may fail. The opportunity is that I may discover a new way to create, collaborate, and share ideas through multiple formats using technology that challenges the very assumptions behind how we do those things.

The Chromebook itself won't change the world, but what if it becomes the catalyst that does?